We always love playing a part in the development of a new business. Dream Doc Locums knew they wanted (and needed) a solid brand to break into the medical field. The challenge was that they wanted something completely fresh, fun, and personal.
With the freedom to really run with several core concepts we moved forward knowing that the final product would be branded on hospital scrubs, a unique website and oodles of print materials. We design with the best and worst usage in mind regarding logo placement. We picture it on billboards or photocopied on black and white printers. We know the logo will be tossed across multiple websites, or attached in emails. Television. Faxed. Wherever the display may be, we set up with the goal for a high impact, memorable first experience.
With our strong logo as a foundation it was a joy to extend the brand throughout the website with our two week process. With WebTree Justine and Mitch can update and expand the site immediately and infinitely.
We worked with Tyler and Chip on the logo and it was never anything but fun! They seemed to understand our needs so well, that it only took one or two redrafts of the original design to get to the perfect logo... Getting the web page up took only one meeting because we were all in-synch with the ideology that is Dream Doc Locums.