We always love playing a part in the development of a new business. Dream Doc Locums knew they wanted (and needed) a solid brand to break into the medical field. The challenge was that they wanted something completely fresh, fun, and personal.
With the freedom to really run with several core concepts we moved forward knowing that the final product would be branded on hospital scrubs, a unique website and oodles of print materials. We design with the best and worst usage in mind regarding logo placement. We picture it on billboards or photocopied on black and white printers. We know the logo will be tossed across multiple websites, or attached in emails. Television. Faxed. Wherever the display may be, we set up with the goal for a high impact, memorable first experience.
Launched on June 13th, 2008.