AWP’s engagement with Planned Parenthood of the Southern Finger Lakes has shown that intelligent, energized work is our specialty. Our mission: to create a sustainable brand identity and toolkit featuring iOS apps, annual reports, video, websites, multi-media, and more.
It really is an absolute pleasure working with all of the AWP crew – you’re skilled, smart, witty and you get it…that big abstract ‘it’ that’s so important and not always easy to find!
We have had the great pleasure of collaborating with PPSFL on a number of wonderful projects. Some of our work is highlighted here.
2011, 2010, AND 2009 ANNUAL REPORT DESIGN
OUT FOR HEALTH
Planned Parenthood’s LGBT Health & Wellness Project, Out for Health, provides outreach, education, and information to the LGBT community and their healthcare providers about the importance of inclusive, welcoming, and respectful care.
PROJECT: BRANDING, WEBSITE, PRINT PROMOS
We anchored the brand around a simple yet striking, vibrant logo, emphasizing flexibility and strength. We designed Out for Health from the ground up: logo, brand kit, website, rack cards, posters, pens, hats, and sticky-pads… beautiful takeaways with the equality logo piled up.
Health professionals have now logged thousands of hours of online self-directed training on the Out For Health website. By establishing a cohesive marketing campaign for web and print, PPSFL was able to secure contracts with the New York
State and Michigan Departments of Health to expand the reach of the program across the state and increase the longevity of its resources. The success has led to more grant funding for sub-projects including Pee in Peace and Project CAP. Have brand, will travel.
SEXUAL ASSAULT RESOURCE CENTER (SARC)
SARC is the only rape crisis program serving Chemung, Schuyler, and Steuben counties, providing free and confidential services that include a 24-hour hotline and medical advocacy, legal advocacy, and counseling.
PROJECT: BRAND DESIGN, WEBSITE
For SARC, our process of Brand Articulation explored the nuanced needs of target audience groups, which resulted in the development of a brand foundation system that focuses on enabling action rather than giving in to victimization. We created a website with visual impact that is bold, bright, and ambitious.
With AWP’s help, PPSFL is raising the standard of support and standing side-by-side as fellow activists, allies, and practitioners committed to health, wellness, and social change.
PEE IN PEACE
A project born from the success of Out for Health, the Webby Award-winning Pee in Peace app is an interactive map especially designed to help the transgender and gender non-conforming community easily locate single-stall or gender-neutral bathrooms. No more holding back.
From the logo and promotional posters, down to the geo-locating iPhone app, Pee in Peace promotes safe and accepting environments that extend beyond the LGBT and gender non-conforming communities to caregivers for people of a different sex, or anyone who just prefers a little privacy.
Moving forward, we’re committed to helping Planned Parenthood raise awareness, amp up the momentum, and put the LGBT community on the map.
Pee is Peace is helping to open doors for the LBGT community by expanding Pee in Peace to new locations nationwide. Join in.
CONDOM SENSE BROCHURE
“EYE CONTACT” CAMPAIGN
Posters, post cards, and billboards designed for the Chemung County Adolescent Pregnancy Prevention Program.
WELCOME TO PLANNED PARENTHOOD
Website design, video production, and poster design.
Our goal has been to build distinctive brands for Planned Parenthood that promote empowering, flexible, visible, and effective communication. Mission accomplished. Onward!